Ibaco Tins
packaging
The Brief
Design chocolate packaging tins for ibaco, a chain of dessert parlours. ibaco prides itself in delivering curated customer experiences. Customers can choose from an assortment of centre-filled chocolates and then pick an illustrated tin from a wide range. These tins are perfect for gifting and also serve as collectibles.
Design Challenge
Each tin had to be stylistically different while revolving around nature, chocolate and the product ingredients. I designed and art directed two such tins by working closely with the rest of the team to make sure there were no overlaps in terms of concept, composition or execution. We also needed to consider that the target audience had a wide sense of aesthetics in terms of what they consider a beautiful / appealing.
The Outcome
Two carefully art directed packs that highlight chocolate differently and look premium and sophisticated. The initial concepts for the packaging were illustrated and edited, and the final layouts were crafted around them.
Project Team
Brand managers - Aadhith Ganpath, Muralidaran K.
Art - Alexander Zachariah, Smitha Rao Aluri, Diya Susan Pallikal, Shana Anna Paulose
Illustrators - Karina Gonsalez, Alisa Adamsone
My Role: concept, art direction for 2 tins from the range.
Project Duration: 1 month (Sep 2019)
The existing range of tins were primarily greeting or occasion-based:
Initial layouts / concepts for the new range of tins:
Pack 1
ibaco serves flavours from around the world. This rich pack is inspired by Swiss chocolate - hence the 3D chocolate Alps.
The illustrations were carefully stitched together for the final pack.
Pack 2
This loose watercolour illustration of cocoa pods and leaves celebrates the ingredients. The colourful bleed throughout the pack cues the smooth blending of flavours.
The illustrations were edited, colour corrected and layered together for the final pack.
