Cranmore Mountain Resort
campaign development
These are the moments (25/26 Winter Campaign)
Feeling the sun on your face as you ski down Cranmore’s south-facing slopes, the sound of hearty laughter around the firepit on the Fairbank Lodge Patio and the feeling of your edge cutting into crisp corduroy—Cranmore is where guests experience vivid, tangible moments that stay with them for life. It’s the highlight reel from your winter, the location of cherished childhood memories and the perfect backdrop for quality family time.
The creative design and copy for this campaign emphasizes these key moments, reflecting the sentimental, memorable and cinematic experience of “wintering” at Cranmore.
Project of Drive Brand Studio
