NH State Parks
campaign development
You Never Regret Going (2025 Summer Campaign)
Post-pandemic, people weren’t spending as much time in State Parks. We wanted to remind them of New Hampshire’s beauty in a more creative and memorable way than saying “gee, isn’t the world pretty?”
So we said the opposite of that. It emphasized the message that people should visit local State Parks because quality time spent in nature is never time wasted. The thought is actually kind of ridiculous.
My Role: Art Director
Copywriter: Emma Whitt
Project of Drive Brand Studio
