Coca-Cola
campaign development
Delicious is Timeless
New prebiotic sodas are positioning themselves as the superior alternative to traditional sodas like Coca-Cola. But here’s the thing: they taste like an alternative. As in, not as good as the real thing.
Coke is iconic, nostalgic and delicious. New trends may come and go, but Coke is timeless.
My Role: Art Director
Copywriter: Emma Whitt
*This is a mock campaign
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Nostalgia Night: Drive-in Theater Activation
In the spirit of timeless fun, Coca-Cola will partner with locally run drive-in theaters across the country, and screen classic movies from different eras.
Through Coca-Cola's interactive app, movie-goers can locate the drive-in closest to them, reserve tickets, vote on which movies they want added to the schedule and, once they’ve arrived, connect to the movie’s audio.
Each location will have vintage fridges with limited edition Coca-Cola bottles available for purchase. These bottles will feature artwork from the current campaign and be marketed as collector’s items.
Social
On Instagram, Coca-Cola will create a game-based AR filter in which users can upload photos of themselves and be matched with an era they belong in.
