Golden Isles Georgia
campaign development
Get Up Close (2024 Campaign Concept)
This concept was presented to the Convention and Visitors Bureau of the Golden Isles for 2023-2024.
The Golden Isles is a world-class destination, beloved by those who fell in love with its charm long ago and built a life worth celebrating. Now, they invite others to experience its beauty. This campaign is a heartfelt tribute—a love letter to the Golden Isles.
The interplay of text and visuals creates layouts that are refreshing and draw you in, inviting you to get up close, while reflecting the overall ambience of the Golden Isles. This direction lends itself seamlessly across different themes such as history, luxury, adventure and more.
Photography: This approach plays with the depth of field of each image used by subtly blurring out the landscape, leaving areas in focus and highlighting the main action in each image. The photography treatment reiterates the concept of ‘getting up close’ to each of the moments experienced in the Golden Isles.
Typography: This campaign uses large, light and airy type that interacts with elements in the photography almost like the headline is an organic entity itself. This style can be used across all media by tweaking the translucency of the text based on the image used.
Project of Drive Brand Studio
