Mapping Progress
print design | illustration
The Brief
Design a brochure documenting the social work done by The Murugappa Group, one of India's leading business conglomerates.
Design Challenge
Pressed for time, and with no images to record the various activities conducted by the client, I needed to design visually striking section breakers for 7 sections: education, skill development, community development, healthcare, support, hygiene, and environment.
The Outcome
Carefully art directed illustrations that bridge a connect between the corporate and the social, and the company's progress on both fronts by cleverly juxtaposing graphs and charts with human activity. The minimal style and the brand colours, red and white, result in a final brochure that is truly 'Murugappa'.
Team: Copywriter - Nirupama Kapil | Brand manager - Anand S
Role: illustration, design, layout
Duration: 2 weeks (Nov 2019)
The philanthropic activities of The Murugappa Group do not follow a static template, but one that is responsive, thorough and dynamic.
