Cranmore Mountain Resort
art direction | campaign development
As the backdrop of North Conway— named #1 ski town in the country by USA Today readers—Cranmore Mountain Resort is a basecamp for the curious to forge their next adventure, introducing generations to the joys of mountain living.
Start something special (2024 Winter Campaign)
To create excitement and anticipation for the 24-25 winter season, the “Start Something Special campaign encouraged guests and would-be visitors to begin their ski traditions at Cranmore.
Results
Overall sales revenue more than doubled from the pre-season goal set by the resort. Additionally, social media engagement and website traffic saw a jump in metrics.
↑105 units KidsRule (Kids lessons) sales surpassed the project goals
↑40% Day ticket sales
↑25% Social media engagement
Designed the booth, promotional materials and merchandise for the 2024 Snowbound Expo Boston. The booth was developed to produce a classic aprés ski vibe, which garnered praise from attendees. The booth was also featured by SlopeFillers—read more here: SlopeFillers article.
Project of Drive Brand Studio
