Made in NH
campaign development
No Limits (Launch Campaign)
Our challenge was to position New Hampshire as a place where businesses across all sectors of industry should come.
We considered New Hampshire’s selling points: a low tax burden, convenient location to cities like Boston and New York, diversity of existing industries, etc. We honed in on the simple truth that there are fewer barriers to success and, therefore, no limit to what you can do in this little powerhouse of a state.
My Role: Art Director
Copywriter: Emma Whitt
Member Spotlight Mini-Campaign
We wanted people to see New Hampshire as a cool place where cool things are made. This inspired a mini-campaign showcasing what existing members of the Made In NH coalition are doing, prompting the question: With no limits, what could you make?
Project of Drive Brand Studio
